The human attention spans seem to shorten everyday and people aren't prepared to read endless amounts of copy – the answer to getting messages across is to visualise them.
Sandtiger's motion graphics department, based in Bristol, headed by Jordan Pledge (yes, a relation) have created in:Essentials to show what can be done...
in:Essentials is a tongue-in-cheek caricature of our obsession with using technology to solve problems, and how sometimes it can lead to us inventing both the solutions and the problems.
Click here to see the full set of in:Essentials
SBES manufacture Lone Worker Alarm systems and we wanted to get across how they worked using short animated demonstrations.
We created the two demonstrations below, complete with voice overs, and embeded them on their website.
Click here to see them integrated into the Sandtiger produced SBES website